New brand simplifies name and emphasizes strong client relationships.
FAIRFAX, VA 9 NOV 2010 – Matthews, Carter & Boyce (“MCB”), a boutique full-service accounting firm serving the Washington D.C. area since 1947, has refreshed its branding in order to strengthen and modernize how it represents itself to clients, prospects, recruits and the entire Metropolitan Washington D.C. Region.
The new branding includes a simplified logo consisting of the initials “MCB” in upper-case type and new tagline RESPECT. CONFIDENCE. TRUST. In practice, the initials “MCB” have been used interchangeably with “Matthews, Carter and Boyce” both within and outside the organization since its formation in 1947. “Matthews, Carter and Boyce, P.C.” remains the full name of the private corporation for legal purposes, and will be the name used by the firm to sign company audits.
The new visual identity coincides with a marketing campaign concentrated on the firm’s niche industries including investment companies, real estate, government contracting, nonprofits, hospitality and closely held businesses. The re-launch of MCB’s web site reflects the new brand, industry specializations, expertise, culture, thought leadership and commitment to clients.
“There has been a careful stewardship of the firm over the past six decades to Serve Our Clients, Appreciate Our People and Celebrate Our Culture. Our people have impeccable business ethics and moral standards. Matthews, Carter & Boyce’s culture of honesty, integrity, and going the extra mile for our clients has been consistent over the years. Our new brand reflects our priorities as a firm” says Jude J. Covas, Managing Principal.
The MCB Difference is our long- term relationships with clients. Our priority is to enhance the growth and success of each organization in every industry we serve. We respect our clients and work hard to earn your confidence as a trusted business adviser.
Source: Matthews, Carter & Boyce
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